The light filtering fabric diffuses natural light while providing privacy. The 9/16” single cell construction is an ideal insulation for energy efficiency and saves you money on your energy bill year-round. It traps air between the fabrics to keep the room comfortable — cooler in the summer and warmer in the winter. While increasing energy efficiency, it also reduces the harmful effects of ultraviolet rays. The top-down bottom-up design allows you to adjust the shade's height location to enjoy the outside view while keeping privacy. Our Top Down Bottom Up Shades all have white fabric that faces the street (back of the shade) giving you great curb appeal. These durable honeycomb shades come with a matching headrail and bottom rail to provide a signature and complete look. The easy cordless operation allows you to simply lift or pull shade at the position you want. The cordless system is certified for your children and pets.