How could we improve upon a wildly popular industry standard? Well, we listened to our customer’s feedback and implemented two important changes. First, we replaced the standard “hang tray” with an all-new pull net. This new feature makes fetching your bait and changing the water a breeze…and this cooler has designed to withstand wear and corrosion. Second, we moved the air tube port from the edge of the sidewall up into the lid. This should allow you to fill/use more of the box capacity, while also cutting down on the small overflow splashes that result from allowing the cooler to vent around the air tube. Our powerful 2-speed 2x2 air pump keeps the water fully aerated, while the insulated cooler shields expensive bait from extreme temperatures. Plug into your car or boat’s cigarette lighter using a 12V adapter (sold separately) to run the pump overnight and keep bait fresh for the next morning.