This rug is a tone on tone subtle shade of ivory. Let's face it ladies it's white! It looks nice in the dining /living room it,s in but would not be good in a high traffic room. It looks great against the wyeth aqua blue walls. I gave it three stars because colorwise ir looks nothing like the color online. It's a nice medium pile and against the christmas tree it looks like snowflakes. This rug will allow other elements in the room to pop. It arrived in two days packed carefully. I purchased the largest size 9 x 13 which is perfect but not sure yet if at almost 800 dollars compares with the quality of safaveih.