Better than down. The best pillows ever I buy many. These are my favorite.

So soft!

[This review was collected as part of a promotion.] Comfort is the top priority in this pillow. It lays more flat than full & fluffy, but don’t let it fool you. It conforms to you. It springs right back after use. This is a heavy dense pillow when picking it up, but you would never expect it when you’re using the pillow. I do not think it would be a pillow you could solely use. You would need an additional pillow or two for standard use.

[This review was collected as part of a promotion.] I wasn’t expecting to like these as much as I do, but honestly exceeded my expectations. The pillows have a great balance of softness and support. The feel plush when you lay down but still hold their shape throughout the night. I’ve been using them both during the day to relax and at nights to sleep, and they’ve been really comfortable in both situations. They fluffed up nicely after opening and didn’t have that strong odor some packaged pillows have. I also appreciate that they don’t go flat too quickly, which is something I’ve struggled with in the past. Overall, they give a clean, hotel like feel to the bed and make a noticeable difference in comfort. If you are looking for an affordable upgrade that still feels quality, these are definitely worth trying.

[This review was collected as part of a promotion.] I'm pretty picky when it comes to pillows and have some chronic neck pain that I need a decent amount of support for. These pillows were surprisingly comfortable and firm without being too flat.