Love this firm pillow! Just what I need to keep my head from sinking too much into my pillow. It keeps me elevated just enough. Great support and doesn’t have real feathers so it is great for my allergies. Very happy and optimistic this pillow will hold up.

Nice quality pillow, however, please note even though this pillow says form, I would consider it medium because it isn’t too stiff but comfortable. It will be perfect for my daughter that is a side sleeper.

This pillow is perfect. Not too soft or too firm. Just the right amount of poofy. I hope it will stay that way for awhile because most of the pillows I buy flatten out after a few months. But so far so good with this pillow.

This pillow is just right. It is a firm pillow I thought it would be too hard but it isn't. Or I thought you would lay on it and it would just smash down but it didn't. It is comfortable and supports my head in the right way. I would recommend this pillow to everyone. order 1 today you will love it

These come very nicely packaged if that matters. The case is solid and has a handle and zipper. To me, this is not a firm pillow. It is very soft . Your head just sinks right down in it. If you like to bunch your pillow up, this will work. The covering is good quality fabric but it’s too soft for me!