DO NOT WASTE YOUR MONEY!!! I had both the Safavieh Rodeo drive rug and this one in my wish list for a long time, the photos represent the pile of the rug quite differently, and I thought the Joss and Main might be moderately higher quality, as I have not loved the (synthetic) rugs I've tried from Safavieh, however I couldn't rationalize spending the additional hundred+ dollars on a rug that was so very similar. During the way-day deals I finally pulled the trigger on the more expensive rug. It IS the safavieh rodeo drive rug. It comes in safavieh packaging with the rodeo drive label, SOLD for $100+ more by Joss & Main.
DO NOT WASTE YOUR MONEY. search for the Rodeo drive rug from safavieh and you will be spending significantly less for the same product.
I will note that this rug is quite beautiful, HOWEVER, if you are measuring for a 8'x10' rug and selecting furniture accordingly, you should also know that the dimensions are not accurate. My rug is 7'7" on what is supposed to be the 8' side, which is a significant difference in my opinion.
