I think the reviews on this rug are interesting and I took them all into consideration before purchasing. First, a 100% wool shag rug is going to shed. A LOT. If you don't want a shedding rug don't buy wool shag. It's that simple. So while I haven't had it long I'm expecting copious amounts of shedding for the first 3-6 months. Wool shag requires CARE. This isn't the type of rug you place it and forget it. BUT you can keep a good wool rug forever if you care for it. You should vacuum WITH the shag not against it. You shouldn't use the beater bar on the vacuum but you should use an old fashioned rug beater outdoors a couple times a year and plan for occasional professional cleanings. The other interesting thing in reviews was the color of the pattern. The Wayfair description says brown & the photo looks grey. Some reviews and photos say red, green and fuchsia. So I found the manufacturer website and it's listed as "Ivory / Multi". I came to the conclusion that they are using mixed fibers to create the pattern and knew to expect variation in color of the fibers used in the pattern. Mine came and the pattern is primarily eggplant purple and grey. No brown, no red. I'm happy with it and would say it's a very subtle neutral that will blend with anything. I would prefer random woven in color to some of the others offered in which they are just dyed or painted on patterns. The rug is thick, plush and hand knotted. I rated 4 stars only because I haven't had it long enough to comment on how it holds up to regular use and proper care. Will update if it doesn't but it seems like nice quality for the price point.

This rug is beautiful! So soft and thick. The design is subtle and interesting without dominating the room. We're very pleased with its purchase.