From the designer of the crane collection, Jonas Forsman comes a unique new product that embodies everything that the ads360 brand stands for movement, style, and function. The strict shape of this task lamp comes to life when you move it. Smooth adjustability in every direction is facilitated by the balance between the dense counterweight and the hollow lamp shade. Available in matte black, matte white, and brushed steel, the cooper desk, and floor lamp can fit well into a variety of décor. The perfect fluid arm movement has been discovered in the cooper led floor lamp. Two square shapes of the same size cooperate to create a fluid movement. One is dense and heavy to act as a counterweight, the other one is light and hollow to act as a lampshade. The counter-balanced lamp construction will not get loose over time since it is based on the force of gravity, and not from friction or a steel spring. Keeping it simple with a solid matte white finish, the minimalistic design focuses on the lamp's unique shape. The style is finished off with a decorative fabric-covered cord.