Using the vinyl material. Compare to other paper or cloth backdrops, it is durable, reuse, and colour fidelity. With no pole pocket. Using a series of high-tech digital production equipment carefully made digital pictures inkjet pictures. Lightweight, easy storage and carry. Rich patterns, 3 size options. Strong, lasting wear, clear non-glare, etc. Ideal for wedding, party, newborn, children, and product photography, as well as for video backdrops or displays.